| #7418248 in Books | 1996-06-13 | Original language:English | PDF # 1 | .48 x5.54 x8.50l, | File Name: 1557865906 | 228 pages
||From the Back Cover|From NBA sponsorship to fantasy sport marketing and auto racing's powerful fan attraction, Sports Marketing shows in surprising detail how companies leverage the emotional attachment that fans display for their favorite sports, events
Sports Marketing is emerging as a key element of integrated marketing plans, from global markets to local store marketing areas, from incentive programs to loyalty rewards, and from business-to-business strategies and consumer-product marketing. Sports Marketing , written by a 20-year professional turned college professor, critically examines some of the hottest trends in the title genre in a non-traditional way that gives it both the depth of a...
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You easily download any file type for your gadget.Sports Marketing (Global Marketing Perspectives) | Howard Schlossberg. Which are the reasons I like to read books. Great story by a great author.
